This page is designed to give you a high level overview of the DLP Racing program and a brief look at the specifics of sponsoring a professional cycling team and incorporating the team into your unique marketing platform.

The DLP Racing Professional Cycling Team is a UCI Registed Cycling Team in the US that competes throughout North America.

Why Cycling:

Cycling offers a unique platform where the team can be completely branded with the sponsor’s corporate identity.  Cycling is also one of the most popular sports, globally,  but a significantly less expensive  sponsorship opportunity when compared to soccer or auto racing.

At PSMGs, we are convinced that name and brand promotion through cycling produces the quickest possible awareness in the shortest possible time and at the lowest possible cost.  The professional cycling team promotional platform is ideal for companies with international markets due to the strong global awareness of cycling.

As a sport cycling also promotes values such as perseverance, hard work, attention to detail, and care for the environment. These are likely values that you already embrace within your corporate culture.

Partnering with a professional cycling team offers you the opportunity to  encompass a specific, highly desirable target market.  Cycling fans are a growing  collection of highly educated, financially successful individuals who quickly develop loyal affinities for brands that can make a positive impact on their lifestyle. Their goal is to discover inspiration in the performance of their fellow athletes and to align themselves with the total lifestyle. Your Company has the opportunity to become an integrated component of that very lifestyle.

At PSMG we believe that successfully incorporating a professional cycling team into your marketing strategy depends on the proper implementation of four key elements:

Branding

In the sport of cycling, teams are known by the names of their sponsors.  (Discovery Channel Pro Cycling Team, DLP Technology, Saturn, US Postal Service , etc.) Your corporate identity will become synonymous with the team’s name. Your  brand identity will appear on Racing Jerseys, Team Cars, Trucks, Vans, Team Bicycles and Casual Apparel.  In addition to naming rights, we will help you incorporate the look and feel of your company into the team. At PSMG we strive to have the team be a seamless extension of your company.

Even the best sports sponsorships can fail without a stong activation strategy.  PSMG will exceed your wildest expectations to deliver a complete brand package by using some or all of the following tools and activation methods:

• Experiential Marketing

• Professional Athlete Endorsement

• VIP Programs

• Sample Promotions

• Newspaper, Radio & Television Placement

• Press Releases and Media Days

• Corporate Wellness

• Employee Incentive Programs

Athletes

Everyone wants to be associated with a winning team.  PSMG has a proven track record of working with both Olympians and national champions. Everyone at PSMG is 100% committed to the ethical development of cycling talent. We also strive to select athletes that will best align with your corporate culture. Every athlete under contract with Slipstream Sports  undergoes extensive media training and image consulting.

Media and PR

We want people to hear your story! We utilize one of the nations best sports PR firms to execute highly creative media plans for our clients.  Our media staff can always find a way to keep your team’s name in the news. We also use our media staff to calculate quantifiable media impressions created by the team over the course of the season. This allows you to measure the effectiveness of the team for internal or external reporting